The ultimate cool jeans – you know you see those women walking around in relaxed jeans and a tee or shirt and you think “far out, she looks so effortlessly cool, how does she do that?!?” It’s all in the jeans. Seriously.
5 products
Getting dressed made easy
Online Warehouse SALE! Prices start from $20 in the sale collection x
Inclusive Sizing
We're proud to be...
A local Sydney business, founded in 2009 by Shelley in her bedroom
Winner - 2021 Australian Small Business Champion Award (Fashion)
Comfort-first:
you’ll feel as good as you look
Rated 4.7 ★
based on 22,000+ customer reviews